Our Strategy

We’ve been going from strength to strength for over 20 years and we have big plans for the future!

Growing our business

The more the sandwiches, the bigger the ambition. We love what we do and over the years, we think we’re pretty good at it. Winner of the ‘Manufacturer of the year’ at the 2022 British Sandwich Association Awards, we aspire to be the UK’s No.1 sandwich brand, loved by everyone because we deliver the highest quality, each and every time.
More than ever, our priority is to grow our business in a sustainable and profitable way. Getting back on our feet after the pandemic wasn’t an easy task and we are grateful to all those who put their trust in us.

Diversifying into new sectors

Last year alone, we have expanded to more sectors than even before, growing our turnover by 50% compared to 2021. Our priority is to provide our current and new customers with 5-star service every single day. Our distribution network now covers most of the UK and our plan is to become a dual operation site by 2024, allowing us to make 27M sandwiches a year. By the end of 2023, we aim to not only have strengthened our partnerships with our customers across multiple sectors but we also plan to move into new markets. A testament to our fantastic team, we have just completed our first BRC audit with an A Grade. This couldn’t come at a better time for us as it will allow us to start supplying food into retail with record revenues! We are on track to exceed our target revenue for 2023 thanks to strong and profitable performance in new sectors.

Mapping out the future
In 2023

In 2023

Continue to grow our customer base and launch into high street retail with key partners.

By 2024

By 2024

Become a fully carbon neutral operation.  

By 2025

By 2025

Expand by becoming a dual operation site allowing us to make 27M sandwiches a year.

By 2027

By 2027

Strengthen our partnerships with our customers across multiple sector. Keep investing in our team in line with our growth strategy.



Our team handmade 12M sandwiches last year.


Customers selling our finger licking sandwiches.


Staff members working around the clock to make sure your sandwiches are freshly made.


Years making sandwiches that are the talk of town.

Living Our Responsibility
Living Our Responsibility

Each move we make as a business has an impact on the planet and we are 100% committed to championing sustainability every step of the way to minimise it.

We’ve embedded sustainability into our company values and culture. We know that for every action, there’s a reaction and we take accountability for each and every one of them. Our sustainability heroes, headed up by our Managing Director Dan, are keeping us in check every day to make sure we don’t just talk about our principles but live by them.

This filters down to who we work with by only sourcing ingredients coming from responsible and sustainable sources. We constantly evaluate and reevaluate our processes looking at innovative ways to reduce our impact on the environment and we aim to be carbon neutral by 2024.

Work benefit #1 Work benefit #2 Work benefit #3